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What can Jordan Peterson teach a family business

  • chipalexandru
  • May 17, 2023
  • 2 min read

Jordan Peterson, a renowned Canadian clinical psychologist, professor, and cultural critic, is thought-provoking and at times. His concepts in books such as "12 Rules for life: An antidote to Chaos" can provide valuable insights into various aspects of life, including running a successful family business:

  1. Clean your room and sort yourself out. One of Peterson's fundamental ideas is the importance of getting your own life in order before attempting to fix the world. For family businesses, this translates to establishing a solid foundation, both personally and professionally. By addressing internal issues and conflicts first, the family can present a united front and create a harmonious work environment.

  2. Embrace responsibility. Peterson urges individuals to take responsibility for their actions and decisions. In a family business, each member should be accountable for their role and contribution to the company's success.

  3. The importance of competence. Competence is essential for success in any field, and family businesses are no exception. Peterson emphasizes the need to develop the skills and knowledge necessary to excel in your chosen area. This means investing in continuous learning, professional development, and personal growth for all family members involved in the business.

  4. Stand up straight with your shoulders back. This idea encourages individuals to assert themselves and approach life with confidence. In a family business, this means setting ambitious goals, taking calculated risks, and being willing to face challenges head-on. By adopting a confident and assertive attitude, family members can make tough decisions and seize opportunities that will benefit the business in the long run.

  5. Pursue what is meaningful, not what is expedient. Peterson often discusses the importance of pursuing meaningful goals rather than seeking short-term gratification. Focus on creating a business that provides value to customers, employees, and the community, and fosters a strong sense of purpose and direction for the family.

  6. Open communication and active listening. Encourage family members to share their ideas, concerns, and opinions, and listen carefully to understand their perspectives. This approach will help to resolve conflicts, build trust, and promote collaboration.

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